Setting the right selling price in Spain is an art that requires a rigorous analysis of the current market, knowledge of local specificities and the application of proven strategies. In 2025, the Spanish market remains dynamic, but has regional and sectoral disparities that make estimation complex. Here is a comprehensive and up-to-date article to address this issue in depth, supported by recent data and charts for a clear and concrete vision.

Understand the current context of the Spanish real estate market

In 2025, the Spanish real estate market continued to grow despite a slight slowdown in sales volume, caused by a decrease in the supply of properties. Demand remains strong, fuelled by stable economic growth, job creation, and continued interest from foreign investors.

• Increase in the national average price of 4% to 6.7% over one year depending on the sources
• National average price: between 1 836 €/m² and 2 620 €/m² depending on the indices, with strong variations depending on the type of property and the region
• Large cities (Madrid, Barcelona, Valencia...) and tourist areas remain the most expensive markets

Evolution of average prices per m² in Spain (2023-2025)

Factors to be analyzed to estimate the selling price

To arrive at a reliable estimate, consider the following elements:

• Location and attractiveness of the sector : city center, coastline, tourist areas, accessibility, infrastructure.
• Property type : apartment, house, villa.
• Area and layout : number of rooms, layout, general condition of the property.
• Construction year, services and equipment : lift, terrace, pool, garage, etc.
• State of the local market and seasonality : tension between supply and demand, tourist flows, urban projects.
• Comparison with the prices of similar properties recently sold : method known as “comparable”.

Tip: use recognized databases (Idealista, Indomio, Tinsa...), and ask for a “tasación” (official expertise) which will be a solid argument during the negotiation.

Regional price analysis in 2025

Madrid and Catalonia (Barcelona) have the highest prices for apartments at around 4 030 €/m², while houses are more expensive in Madrid (3 150-3 500 €/m²) than in Barcelona (2 800 - 3,100 €/m²) than in Barcelona (2 800 - 3,100 €/m²). Coastal regions such as Valencia and Andalusia offer intermediate prices around €2,800-2,900/m² for apartments, while inland regions offer the most affordable prices with apartments between €1,000-1,800/m² and houses between €900-1,300/m² and houses between €900-1,300/m².‍

Average prices per square meter by major regions (July 2025)

Note: The differences are sometimes greater than 100% between certain provinces and this justifies a very local study, neighborhood by neighborhood.

Concrete methods for setting “the right price”

Comparative market analysis (comparable method)

• List recent ads and transactions of similar properties (surface, condition, services) in the same sector.
• Take into account adjustments related to specific assets or defects of your property (view, orientation, renovation, equipment, etc.).

Adjustment according to market tension

• If the offer is abundant: position yourself slightly below average to attract buyers quickly.
• If demand exceeds supply: position yourself in the upper part of the regional range.

Integrate negotiation margin

In Spain, it is common for a negotiation to result in a reduction in the final price of 5% to 10%, sometimes up to 15% for goods that have remained on the market for a long time. Allow this flexibility in your displayed price to “stay in the race” while maintaining the possibility of giving a reasonable discount during discussions.

Tips and mistakes to avoid

• Do not overvalue your property: too high a price slows down visits and stigmatizes the property over time.
• Do not underestimate either: an abnormally low price can scare away buyers for fear of a hidden defect.
• Take into account the particularity of the Spanish market: acceleration cycles as summer approaches, vacation effect, importance of foreign buyers.
• Learn about local taxes, notary fees and capital gains tax to calculate a realistic net selling price.

Tip: We can very accurately estimate the value of your property thanks to our field expertise and speed up the process thanks to their file of acquiring customers.‍

Conclusion and checklist to remember

Setting the right selling price in Spain in 2025 means:

• Precisely analyze the local market (comparable, state, geography)
• Rely on reliable and recent data
• Provide room for negotiation
• Use estimation tools and the know-how of a local professional
• Promote transparency and the preparation of the technical sales file

This methodological respect is the key to a successful quick sale, at the best price, while protecting yourself against overvaluation or “selling out” of your property.

To go further:

• Simulate the sales price with our online simulator.
• Compare services by neighborhood using the interactive graphics offered by the main portals (Idealista, Tinsa, Indomio).
• Contact us to maximize your sale and secure the transaction.

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